24-02-2011
You could be excused for thinking that a fence is just a fence, nothing more and nothing less. But you’d be wrong. There is much more
than meets the eye, the science of fencing is complex and dynamic. “This is an exciting industry,” says Michael Rodenburg, managing director of Betafence SA, South Africa’s leader in perimeter security. “Our products are more than just fences and provide increased protection.”
According to Rodenburg, Betafence SA deals, typically, in sophisticated high weldstrength steel fencing systems. “We have evolved from a fencing component company to one that offers a complete integrated solution,” he says.
Betafence SA, a subsidiary of multinational Betafence NV in Belgium, has been growing rapidly, branching out into new business segments, and rolling out a national footprint. “We plan to capture new markets,” Rodenburg explains.
The company has had sustained revenue growth over the past five years, despite the global recession that is now playing out in SA,
he comments. “We have continual innovation,” says Rodenburg. “That is the secret.
“Locally driven research and development enables us to manufacture and supply fully PVC coated fence panels, for instance.
“We operate in the high security, commercial, government and lifestyle estates sectors and the majority of business is from sectors like correctional facilities, telecommunications, infrastructure and transport, public utilities and the specialised securities industries.
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